Social media has grown by leaps and bounds over the years. What used to be ponds of online user groups is now a veritable ocean thanks to websites such as Facebook and Twitter. Aside from the increased connectivity between people, social media sites give businesses more opportunities to market their products or services. On the other side of the coin, social media also has positive or negative information flowing around, so how do you use the system to your advantage?
First, you have to identify which social media platforms work the best for your business. The target market will be essential in the selection. If your business is, say an automotive company, look for the appropriate user communities on Facebook. Establish your official accounts on selected platforms; your marketing specialist can recommend Twitter and Facebook among others. All accounts should be linked to your main website and related content.
It is important to sift out all the good and bad reviews coming in. A few experts recommend maintaining a diplomatic tone in responding to a bad review, but avoid it altogether if the comment is very much below-the-belt. Keep the channels for constructive criticism open, and don’t forget to properly acknowledge positive feedback from clients or customers.
Engaging customers and patiently listening to their concerns is one way to reassure them you are on their side. They can help spread good word of mouth – or online reviews – about your business.
DD World Marketing 