Social Media as ORM Weapons

Social media has grown by leaps and bounds over the years. What used to be ponds of online user groups is now a veritable ocean thanks to websites such as Facebook and Twitter. Aside from the increased connectivity between people, social media sites give businesses more opportunities to market their products or services. On the other side of the coin, social media also has positive or negative information flowing around, so how do you use the system to your advantage?

First, you have to identify which social media platforms work the best for your business. The target market will be essential in the selection. If your business is, say an automotive company, look for the appropriate user communities on Facebook. Establish your official accounts on selected platforms; your marketing specialist can recommend Twitter and Facebook among others. All accounts should be linked to your main website and related content.

It is important to sift out all the good and bad reviews coming in. A few experts recommend maintaining a diplomatic tone in responding to a bad review, but avoid it altogether if the comment is very much below-the-belt. Keep the channels for constructive criticism open, and don’t forget to properly acknowledge positive feedback from clients or customers.

Engaging customers and patiently listening to their concerns is one way to reassure them you are on their side. They can help spread good word of mouth – or online reviews – about your business.  

Establishing a Business on Good Reputation

It is now very common for companies to build up their reputation as a marketing strategy to attract more customers. Most consumers now look for credibility and relevance when searching for the appropriate product, service, or company to meet their various needs. Aside from the usual promotion campaigns, business groups now want to showcase how dependable they are in delivering their promises when endorsing their products.

Things to Ask About Online Reputation Management

“Reputation takes a lifetime to build and seconds to destroy” says the old adage, but those lengths of time can become much shorter thanks to online reputation management. As the name implies, online reputation management relies on the Internet to be effective, which means that websites, social media, and the like are used to manage a person or company’s reputation for everyone.

When working with reputation management firms, it’s important for people to first ask how exactly the world sees them. This is crucial when a person’s reputation is a mixed bag of positives and negatives with no clear idea as to which is the most dominant. Next, that person should ask if their reputation could still be influenced to go to either way. Sometimes, controversial events make it so that the only way for a person to escape the backlash, is to lay low and wait for them to die down.

While much of the legwork is done by the reputation management firm, people should also ask about what they can do to help improve their standing. This is very important because some individuals make the mistake of replying to negative reviews and defending themselves, not knowing that doing so encourages internet traffic to go to those same reviews.